Immersive Technology Experts

BSD XR is a leading extended reality development company specialising in immersive XR, AR, and AI solutions for industries that demand precision, innovation, and results.

Founded
2015
Location
Winnipeg, MB, Canada
Specialisation
XR / AR / VR / AI
Industries
6+ Verticals
BSD XR — Immersive Technology Experts
02 — Colour System
Colour

Brand Gradient — XR Mark Only

Linear gradient — reserved exclusively for the XR mark
#1B3D9E #00A8E8

Status Colours — Fixed, Both Themes

Discontinued Filtered Winner Active Error
03 — Typography
Space Mono
text-3xl / 30px
bold · tracked
BSD XR
Page Title
text-2xl / 24px
bold · tracked
Immersive XR
Section Heading
text-xl / 20px
bold · tracked
Design-Led, Research-Driven
Sub-heading
text-sm / 14px
regular · tracked
Winnipeg, Manitoba, Canada
Body Text
text-xs / 12px
regular · tracked
Select up to 4 devices to compare
Labels / Captions
text-[10px]
regular · tracked-xl
Muted label · founded · location
Meta / Badges
tracking-wider
.1em
Bit Space Development Ltd
Body / Inputs
tracking-widest
.2em
Immersive Technology
Nav / Buttons
tracking-[.25em]
.25em
Founded 2015
Labels / Meta
/* Google Fonts import */
@import url('https://fonts.googleapis.com/css2?family=Space+Mono:ital,wght@0,400;0,700;1,400&display=swap');

/* All UI text */
font-family: 'Space Mono', monospace;
text-transform: uppercase;
letter-spacing: 0.15em;
05 — App Icons
Icons
Favicon & Base
Favicon
32 × 32
icons/favicon.png
BSD XR Icon
Source Icon
icons/BSDXR Icon.png
iOS — iPhone & iPad
iPhone 20pt @3x
60 × 60
iPhone 20pt @3x
iPhone 60pt @2x
120 × 120
iPhone 60pt @2x
iPhone 60pt @3x
180 × 180
iPhone 60pt @3x — Primary
iPad 76pt @2x
152 × 152
iPad 76pt @2x
iPad Pro 83.5pt @2x
167 × 167
iPad Pro @2x
App Store
1024 × 1024
icons/appstore.png — App Store
Android — Launcher Icons
mdpi
48 × 48
mipmap-mdpi
hdpi
72 × 72
mipmap-hdpi
xhdpi
96 × 96
mipmap-xhdpi
xxhdpi
144 × 144
mipmap-xxhdpi
xxxhdpi
192 × 192
mipmap-xxxhdpi
Play Store
512 × 512
icons/playstore.png — Play Store
Download All Icons (.zip) View Releases
06 — Component Library
Components
Buttons
Primary: border border-accent text-accent
          hover:bg-accent hover:text-background
Ghost: border border-border text-muted
          hover:border-border-light hover:text-text
Danger: border border-red-900 text-red-500
          hover:bg-red-950
Inputs
bg-surface border border-border text-text
font-mono text-sm px-3 py-2 outline-none
focus:border-border-light
Filter Toggles
Active: border-accent text-accent
          bg-accent/10
Inactive: border-border text-muted
          hover:border-border-light
Data Table Row
Founded 2015
Location Winnipeg, MB, Canada
Specialisation XR / AR / VR / AI
Approach Design-Led, Research-Driven
Status Badges
Discontinued Filtered Winner Active Error
Discontinued: border-yellow-700 text-yellow-600
Filtered: border-orange-800 text-orange-500
Winner: text-green-400
Active: text-green-500
Error: text-red-500
All: px-1.5 py-0.5 text-[10px] uppercase tracking-widest
07 — Design Principles
Non-Negotiable Rules
08 — Brand Voice
Voice & Tone
Writing Examples
DO We build the future of how humans interact with information.
DO XR / AR / VR / AI — precision, innovation, results.
NO We are super excited to announce our amazing new product!
NO Our cutting-edge solutions leverage synergistic paradigms.
09 — For AI Agents
Agent Resources

This repository is the canonical source of truth for all BSD XR brand assets and design system specifications. The files below are structured for consumption by AI agents, LLMs, and automated systems. Download any file to provide brand context to your agent or workflow.

Brand Guide
Full brand specification — colours, typography, logo rules, component patterns, UI principles, voice and tone.
branding.md
Download
Brand Voice
Voice and tone guide for AI-generated content — writing rules, do/don't examples, sector terminology, and a copy checklist.
brand-voice.md
Download
Agent Guide
Instructions for AI agents — repository structure, colour tokens, logo selection, icon guide, HTML meta tags, and component quick reference.
agent-guide.md
Download
Theme Tokens
Machine-readable colour and typography tokens in JSON format. Import directly into build tools, design systems, or codegen pipelines.
theme.json
Download Raw
Theme Schema
JSON Schema (2020-12) describing the shape of theme.json. Wire it up in your editor for validation and autocomplete, or use it to validate token edits before shipping them.
theme.schema.json
Download
Claude Skill Package
Self-contained Claude Code skill — bundles theme.json, theme.schema.json, and the logo files. Drop the whole folder into any project's .claude/skills/ for instant, offline brand awareness — no need to hunt for this repo first.
.claude/skills/bsd-branding/
View on GitHub
Icon Bundle
Complete icon set — iOS, Android, macOS, watchOS. All density and size variants. Latest release from GitHub.
AppIcons.zip
Download
GitHub Repository All Releases
How to use with an AI agent
1 Using Claude Code? Copy .claude/skills/bsd-branding/ into your project's .claude/skills/ — it's self-contained, so agents get tokens, schema, and logos with no extra setup.
2 Otherwise, download agent-guide.md and include it in your agent's system prompt or context window as the primary technical reference.
3 Download brand-voice.md when the agent will generate copy, marketing text, UI labels, or any written content.
4 Use Copy JSON above to grab theme.json straight to your clipboard, validated against theme.schema.json, for programmatic access to colour tokens.
5 Reference logo files from logos/ and icons from icons/ using the paths specified in agent-guide.md.